10 December 2009

Naming Rights For Incredible Ice

We're having a contest to let you win naming rights for our Incredible Ice facility.


The Prize consists of "Naming Rights" to Incredible Ice for a one year period (365 days) from the point the "Prize" is awarded. Naming Rights will consist of a In-Ice Logo on each of the three rinks, a dasherboard displayed at each rink and logo identification at the main entrance. All logos, names or other signage added must be approved by Sponsor. The Winner must pay all applicable federal, state, and local taxes. Any costs of adding and/or removing previously existing or new signage must be paid by the Winner. Sponsors may substitute a prize of equal or greater value if necessary, as determined in their sole discretion. The value of this "Prize" is $150,000 not including any cost associated with adding or removing signage.

So I couldn't find a schmuck sponsor for the Incredible Ice Facility. So, I got this idea: we'll get a bunch of business to buy four season tickets each ($5000 or more per ticket) and enter them into a drawing to win the prize. We'll hide the "no purchase necessary" clause* where nobody will see it, and leave it out of all of our in-arena ads even though that is ILLEGAL IN THE STATE OF FLORIDA because I, FMY, do not care about the law and spit in the face of anyone who gets in my way.

I've made sure it's open only to businesses. And to those who I've heard are planning to enter so they can put something bad about me, we get final say.

We're pretty clever. If you notice, the winner still has to pay to remove the old names, pay for the new names. Do you have any idea how much it costs to paint logos on the ice? And because we've valued the prize at $150,000 the winner has to pay income tax on it and sales tax on it. Damn, we're good. Don't mess around with me. I'll tell you what.

And someone's pointed out to me that there is no team branded credit card. Sadly, that's the league's responsibility and I can't fight them.



* NPN Clause: The mail-in entry must contain a 500 word original and true handwritten (not typed) essay describing why the entrant’s Business name should be on Incredible Ice despite the fact that the entrant’s Business has not supported the Florida Panthers by purchasing season tickets (the “Essay”). The most senior officer of the entrant’s Business must write and sign the Essay (and print their name and title on the Essay).  You gotta love me for this one :)

1 comment:

  1. I know it's par for the course, but RMY couldn't even find someone to proof the Rules:
    ". . . such as marketing materials that would be used for than the term of the prize."
    The contest was announced on December 10, but the No Purchase Necessary entries ". . . must be postmarked by December 1, 2009."
    No gaming, alcohol, tobacco, pornography, media or rental car companies are eligible, those are saved for the main sponsorship.
    In the end it doesn't matter because the last part releases the Sponsor from any responsibility regarding typographical, printing, or other inadvertent errors.

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